Anticipate expected and unexpected variances through complete perspective of prescription market dynamics
Source PHAST provides a syndicated view of U.S. retail, non-retail, and mail order prescription activity you can use to get the complete perspective of prescription market dynamics. You can use Source PHAST to analyze product performance an market trends.
Source PHAST offers monthly and weekly views of retail and mail-order data, monthly institution information, and monthly integrated views for rapid decision making, targeting, and competitive analysis.
Source PHAST can be used to optimize opportunities and research markets during the pre-launch phase of the product lifecycle. Source PHAST can also be utilized to test advertising strategies and evaluate sales force and advertising effectiveness during the launch phase, analyze the effects of brand erosion, and evaluate generic opportunities at the maturity phase of the product lifecycle.
Transform information into actionable insights that can enhance performance of your brands.
Source PHAST is available in a variety of configurations:
Get a clear view of syndicated U.S. retail and mail order pharmacy prescription activity: