Maximize your promotional effectiveness through understanding current and historical analysis of trends in patient care

Source Lx Patient is a suite of products designed to examine patient treatment and medication consumption behavior.

This unique product suite provides an array of analytics and insight pertaining to current and historical patient trends in a therapeutic category, including treatment progression, patient adherence to treatment, medication titration patterns, and how concomitant treatment is utilized.

Through Source Lx Patient, you can gain an understanding of how the patient is treated within a therapeutic class and/or by disease state as well as the patient and practitioner characteristics associated with certain therapy regimens such as patient age and gender, prescriber specialty, payment type, and procedures. In addition, Source Lx Patient is designed to help you assess the impact of market events such as product launches and new indications for your brand or your competitors’ brands.

Transform information into actionable insights that can enhance performance of your brands. Source Lx Patient is comprised of the following components:

• Patient Tracking Analysis (PTA) or Source of Business (SOB) Analysis
• Drug Utilization Monitor (DrUM) and Concomitant Detail Source of Business
• Persistency Suite - Length of Therapy Analysis, Cohort Persistency, Medication Possession Ratio, Compliance Rates, Post Discontinuation Analysis
• Tree - Line of Therapy/Continuum of Care Analysis
• Titration Analysis

Product Elements
Enhance marketing and sales effectiveness by better understanding longitudinal treatment behavior:

• Track and understand the drivers of compliance and persistency
• Improve planning and implementation of product strategy based on an understanding of patient treatment and behavior
• Utilize information for use in promotional message (e.g. better compliance, persistency or dosing regimens as compared to competition)
• Target, segment, and determine the value of key patient populations by understanding how patients are treated and how prescribers are delivering care
• Utilize information for use in promotional message (e.g. better compliance, persistency or dosing regimens as compared to competition)