One source for faster business insight on the trends most impacting performance for your brand and competitive brands

The complexity of the pharmaceutical marketplace is compounded by the increased influence of payers, prescribers and patients on brand performance. Obscuring the market further are the dramatic differences from a national to a local level.

To gain a competitive advantage, pharmaceutical professionals need to be able to access, manipulate and analyze key performance data in a more streamlined and efficient manner.

Source Insight is an on-line dashboard reporting tool that enables the viewing and reporting of Source leading data sets to help you:

• Accelerate decision making by streamlining the analyses and reporting of ‘Key Performance Indicator’ (KPI) metrics across prescriber, payer, patient, and Rx data attributes
• Conduct business intelligence without costly technology investments saving you time and money
• Support the development of national and local level strategies that will help you maximize brand performance
• Become more knowledgeable about the dynamics shaping competitive performance

Source Insight gives you the flexibility to select your data reporting needs through four applications:

• Insight Payer: Leveraging Source Dynamic Claims data to help you understand how payers are impacting performance
• Insight Prescriber: Leveraging Source Prescriber data at the practitioner level to further analyze the success of your direct sales efforts
• Insight Patient: Leveraging Source Lx patient longitudinal data to analyze the impact patients have on performance
• Insight Rx: Leveraging Source PHAST national and regional level Rx data to monitor and trend performance

Source Insight delivery methods:

• Web-based data visualization and research application
• Secure user ID and password (5 user-licenses included)
• Tabular organization with specific views of the underlying data sets
• Interactive charts / tables and maps in a visual presentation environment
• Monthly updates
• Client defined drug markets and field sales force alignment
• 27 months history (21/4 years)