Maximize the return of over-the-counter (OTC) promotion investment

Source CPG provides strategic business information which helps drive and manage OTC brands. CPG recommendation data provides answers to maximize the return of OTC promotion investment through delivering insight into physician and dentist recommendations.

Typically OTC brands are promoted directly to consumers and to health professionals who influence patients. Source CPG provides a link to the healthcare influencer so you can gauge the effectiveness of OTC “professional” promotion. Source CPG is the only product geared specifically to measuring OTC recommendations and delivers information from the most comprehensive audience of physicians and dentists available in the industry.

Product Elements
Effectively target healthcare providers and monitor the outcomes of promotion efforts:

• 9 survey instruments covering the following categories– Allergy, Cardiology, Dermatology, Gastroenterology, Primary Care, Pediatrics, OBGYN, Neurology, Nephrology, Surgery, Dental and Optometry
• 12 specialty groups
• 62 therapeutic categories with further breakout of sub-categories
• Survey is executed quarterly – results and analysis are delivered quarterly and semi-annually
• Over 10 years of history
• Only non-panel recommendation offering in the industry
• Both traditional paper and now custom e-survey capability to reduce response time for a targeted set of questions

When Source CPG is incorporated into your decision support toolkit it can help:

• Identify and reach targets who recommend OTC therapy to their patients
• Optimize return on physician promotion investment for your OTC and/or Rx brands
• Reinforce DTC messages through the use of substantiated claims of physician recommendations