Uncover hidden market opportunities your competition isn’t aware of by understanding the degree of influence that payers, patients, and prescribers have on brand performance down to the local level.

By understanding the interplay of payers, patients, and prescribers at a geographic level, marketers can design the right programs for the right market.

• Identify where and why payer controls and patient behavior are impacting product performance for your brand and the competitors within your custom market definition
• Perform scenario based market segmentation ‘on-the-fly’
• Understand how price sensitivity impacts patient choice of medication and adherence to treatment
• Create a ‘High-Value’ target list specific to your personal and non-personal promotion needs
• Align brand strategy to tactical execution by fostering greater collaboration among Managed Markets, Sales, Brand Management, and Business Analytics for more informed decision-making
• Allocate the right resources towards the right prescribers needed to improve ROI and maximize brand performance at all levels of geography

How ProMetis Market Profiler delivers smarter insights

Uncovering hidden market opportunities requires an integrated data set consisting of comprehensive payer claims, patient longitudinal, and prescriber level Rx data. Answering the right questions about physician prescribing behavior requires a single data set that transcends all three data silos. Until now, no such singular data set has been readily available. Instead, companies have invested precious time and resources attempting to link these siloed data sets, often with mixed results.

Now, with ProMetis Market Profiler, Wolters Kluwer Pharma Solutions delivers a multi-dimensional integrated data set that provides a comprehensive view of the factors impacting brand performance across all levels of geography. Our unique and highly disciplined approach to capturing key data elements across all data types, coupled with our proprietary transaction, payer, patient and practitioner matching and lifecycle processes, enables a precise view of payer, patient and practitioner influences

All high decile prescribers are not necessarily high value. ProMetis Market Profiler will help answer strategic business questions such as:


• Where do I have opportunities to take market share away from the competition?
• How are plan controls and price sensitivity impacting our competitor’s Rx performance?
• How can I improve patient access to my brand relative to the competition?
• Where should I focus my sales resources and promotional dollars?
• Who are the ‘Highest-Value’ prescribers and what motivates their prescribing behavior?